‘Contemporary Canadian Marketing Cases 4th Edition by H.F. (Herb) MacKenzie【Ebook】
Publisher : Pearson Education Canada; 4th Edition (October 15, 2010)
Highly readable and current, this Canadian case book promotes active participation and discussion in the classroom. A collection of 40 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills. A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike.